How to write a successful marketing plan: a disciplined and comprehensive approach
Roman G. Hiebing, Scott W. Cooper
In this edition the marketing background section has been expanded and revised, and there are new chapters on subjects such as executing the plan, and market research and testing, that offer detailed insight into the planning process.
Категорії:
Рік:
1997
Видання:
2 Sub
Видавництво:
NTC Business Books
Мова:
english
ISBN 10:
0844232025
Файл:
EPUB, 6.18 MB
IPFS:
,
english, 1997