Brand positioning : strategies for competitive advantage

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Brand positioning : strategies for...

Brand positioning : strategies for competitive advantage

Name: Brand positioning : strategies for competitive advantage
ISBN: 9780070581593

Subroto Sengupta

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This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: